Selena Gomez explained that the song Kill Em With Kindness is about treating people with the respect and kindness that everyone deserves. she goes on to saying “I think people won’t even realize that their words are so meaningful and I think people need to hear that a little bit more,” she said. “There’s just a lot that happens and now with social media and how much access people can have to your heart and your feelings, it’s a little frightening.”